In early 2015, NowThis went all-in on a distributed Media model, shutting down its website in favor of publishing all of its content directly on social media platforms such as Facebook and Instagram.
Nearly three years since, the Group Nine Media-owned publisher has reinstated its website. The revamped NowThisNews.com site went live on Wednesday.
The move comes on the heels of Facebook’s sweeping decision last week to fundamentally alter the News Feed. NowThis, however, says that the relaunch is independent of Facebook’s decision and had been in the works for six months.
To read more about NowThis’ motivations in bringing back its website, click here.
In other news:
A bunch of publishers are about to find out that Facebook's algorithm thinks their video content is worthless. The company has said it will penalize "passive content" in favor of content with which people can have meaningful interactions, but no one knows how that will play out.
'This sucks hard': Smaller YouTubers feel screwed by the new monetization rules. YouTube has changed which creators can make money from their videos as part of its crackdown on inappropriate content, which cuts out lots of smaller YouTube creators.
Google announced that it will start making page speed relevant in mobile search results starting this July. The firm said that the change will only affect pages that "deliver the slowest experience to users."
Facebook has started testing a new feature called Watch Party. It allows multiple users to watch a video simultaneously, even if they are remote, while also commenting and interacting with it live.
On the topic of Facebook, the company also announced that it will open a standalone investigation on potential Russian interventions in the UK's EU referendum. The move has come after pressures from UK politicians to look into the matter.
Michael Wolff's 'Fire and Fury' book about the Trump White House is reportedly being shopped around as a TV series. The deal for the rights to the book was reportedly in the seven-figures.
Read the email the writer behind the Aziz Ansari sexual misconduct story wrote slamming an HLN anchor who criticized her. HLN anchor Ashleigh Banfield criticized a piece on Babe.net about an unpleasant sexual experience an anonymous photographer had with comedian Aziz Ansari.
This Victoria's Secret angel is the queen of Instagram and makes $70,000 a post. 29-year-old Candice Swanepoel became a Victoria's Secret Angel in 2010.
Verizon has struck a wide-ranging agreement with the National Basketball Association, the Wall Street Journal reports. Besides streaming league play, Verizon and the NBA will develop original programming to complement coverage.
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